All Steels Trading is delighted to welcome Mark Darnell into our company as a Commercial Director.  Mark’s role within AST will be primarily overseeing product development, identifying new market opportunities, determining the optimal pricing to balance profit with AST customer satisfaction, and directing marketing operations.  Mark will also spend time engaged in ably assisting our sister company Steelstock Services (Midlands) to achieve new desired goals and heights, including breaking previous overall monthly sales targets set!

It’s fair to say that Mark has exemplary well proven project management, negotiation, market research, and marketing skills.  He comes to AST and our group of sister companies with many years’ experience in successfully managing large teams, excelling in sales, and participating in a plethora of business development initiatives.

Mark’s commercial position at AST will of course demand high analytic and problem-solving skills, which will naturally make great use out of his notorious practical numbers-oriented mind.  However, the more important aspect of his role at AST is being an extremely well-respected people-person who is highly skilled at impressing customers, routinely and promptly satisfying customers’ needs, and keeping our sales teams working together in the most efficient ways possible.  We have every confidence that Mark will excel in his new role by simply doing what he innately does best, including keeping his finger on the pulse of our industry, while carefully monitoring many aspects of the marketplace that will help the “All Steels Group/Family” to continue to be highly sustainable steel industry businesses.