AST’s Sister Company Enhances its Global Audience!

We would like to congratulate The Steel Ball Company on the launch of their new dynamic multilingual website, which can be seen at the following address:

The new website is available to view in Chinese, English, French, German & Spanish. The Steel Ball Company may well be over 90 years old but its forward thinking Directors appreciate that for businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a customer base and securing greater export sales volumes.

The majority of the translation work for the new website was carried out by Lingo24. In 2010 Lingo24 won the HSBC Business Thinking award for Scotland & Northern Ireland the same year that All Steels Trading won the award for the North East of England. So it’s pleasing to report that a chance meeting at the 2010 HSBC final in Hong Kong of two Directors from two very different business genres prompted the start of a mutually beneficial & harmonious business relationship.

Here at AST we have every confidence that The Steel Ball Company's new multilingual website will also attract a large regular global audience and be the envy of its competitors worldwide!